The media liftout from the Australian
Date
August 19, 2008
Item selected for comment
'Ad agency to freshen up the image of Australian Post', written by Simon Canning
Quick comment
Canning is highlighting in this article that the marketing managers associated with the Australian Post have a need to communicate the success of the industy to their audiences by upholding a credible image and at the same time make sure that "93 million pieces of mail to 10 million addresses. Therefore, a better apporach to effectively managing both needs to be addressed for the organisation.Furthermore, the elements of building relationships and trust are heavily promoted in public sector and Canning is putting forward that the Australia Post will continue to increase this to promote a more modern image for their organisation. This article also addresses the difficulties of campanies like Australia Post who are struggleling to uphold a modern and fresh image, due to cyberspace organisations being the new "in thing"!
Concepts from my course work that inform my perspective on this item
This idea of builiding trust and relationships to establish credibility and positive image relates to the public relations theory i am currently foucusing on. However, it also relates to the recent corse work from our readings which highlight that significant the internet is becoming the organisations.
Showing off my expert ise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
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