Blog Reflection
This is my final blog entry for the course IPD, in this post I will summarise the blogging process and provide links to other blogging communities.
Over the time of this course I have collected weekly media articles and transcripts from the Media Liftout from the Australian and the ABC Media Report. This has been a very enjoyable process and I feel enthusiastic about how up-to-date I am with current media issues. There have been significant issues which relate to the course work for IDP and some that have not been related but have still been very interesting to anaylise.
This blog has been useful for imporving my anaylitical skills as well as learning to write in a specific style to make this blog as useful to the reader as possible- this has invloved eliminating complicated phrases and writing in a more informal langugae. Additionally, it has given me the change to engage and observe other blogging communitites such as "Twitter" and"Facebook". This has also been enjoyable and i will be able to use these blogging communities to further develop my professional blogging skills in order to make use of them in the future communications careers.
I hope you have enjoyed viewing these regular blog posts- bye for now!
Links to blogging communities:
http://blog.twitter.com/2008_10_01_archive.html
Sunday, October 26, 2008
Week 12 Media article
The media liftout from the Australian
Date
October 27 2008
Item selected for comment
"James Packer quits PBL Media board", by Michael Sainsbury
Quick comment
This article is annoucing the depature of leading media individual James Packer from the media group PBL who was in charge of Channel Nine's, magazine group ACP, the website ninemsn and internet automotive website Carsales.com.au. This decision was made as a result of the current financial crisis and Packer has found himself in a huge amount of loss. The media group itself has are approximatley "$4.2 billion indebt and the interest payments are consuming all the company's profits leading some financial analyst to value the group at zero", (Sainsbury, 2008).
Additionally, this decision to step down will result in Andrew Cummins and Ben Hawter replacing Packer's position in PBL.
Concepts from my course work that inform my perspective on this item
The article itself is significant from a pulic relations perspective as Sainsbury has made an effort to target a general audiece by using straight forward language to effectively inform people on the situation, without stimulating any alarm. Also the context of the article is relevant to the current financial crisis and shows how major companies may be affected.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
For further information please refer to the original article
http://www.theaustralian.news.com.au/business/story/0,28124,24557737-7582,00.html
Date
October 27 2008
Item selected for comment
"James Packer quits PBL Media board", by Michael Sainsbury
Quick comment
This article is annoucing the depature of leading media individual James Packer from the media group PBL who was in charge of Channel Nine's, magazine group ACP, the website ninemsn and internet automotive website Carsales.com.au. This decision was made as a result of the current financial crisis and Packer has found himself in a huge amount of loss. The media group itself has are approximatley "$4.2 billion indebt and the interest payments are consuming all the company's profits leading some financial analyst to value the group at zero", (Sainsbury, 2008).
Additionally, this decision to step down will result in Andrew Cummins and Ben Hawter replacing Packer's position in PBL.
Concepts from my course work that inform my perspective on this item
The article itself is significant from a pulic relations perspective as Sainsbury has made an effort to target a general audiece by using straight forward language to effectively inform people on the situation, without stimulating any alarm. Also the context of the article is relevant to the current financial crisis and shows how major companies may be affected.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
For further information please refer to the original article
http://www.theaustralian.news.com.au/business/story/0,28124,24557737-7582,00.html
Sunday, October 19, 2008
Wk 11- Media article
ABC media report
Date
16 October 2008
Item selected for comment
"On the record" with Sandra Levy
Quick comment
This report is introducing a new Australian Film, Television and Radio school in Moore Park, Sydney. It is fantastic to see so much enthusiasm for the development of an artistic school, as keeping the arts alive is so important in society today. Ms Levy- the CEO of the school is proposing to enrol a group of one hundred students into a course called the "Foundation Diploma". The school's main aim is to further educate individuals, who have a particular interest in short film and photogrpahy,to take their interest to the next level . This is a great opportunity to give students a kick start to their career straight from high school. The new location is also a major postitve adding to the success of the institute as it is placed right in the middle of the where interest for the arts is booming.
Concepts from my course work that inform my perspective on this item
The media report has worked towards targeting its audience well as their is a strong focus on the new facilities the school offers . It is clear that Levy's main aim was to attract individuals who are interested in the arts and creative industry to support the new Sydney school. The institution itself will be very helpful for society as it gives the opportunity to better educate students in order to have more eductaed professionals in the creative arts industry for future emplyement. This important as we see on a weekly basis in IPD, how important it is to recognise the arts industry and uphold our professional image.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
A transcript of the full meida report for this item can be viewed at this link
http://www.abc.net.au/rn/mediareport/stories/2008/2387616.htm
Media Report - longer comment
Another item featured on this week's media report was a comments titled"Surfing the web exercises the brain: scientists". There were numerous positive responses to how it a recent study has proven that surfing the internet can "stimulate parts of the brain that controls decision-making and complex reasoning". My opinion on this issue is that surfing the net can have positive effects when done in moderation, to avoid social neglection. Further information on this can be viewed on the following link- http://www.abc.net.au/news/stories/2008/10/15/2391583.htm
Date
16 October 2008
Item selected for comment
"On the record" with Sandra Levy
Quick comment
This report is introducing a new Australian Film, Television and Radio school in Moore Park, Sydney. It is fantastic to see so much enthusiasm for the development of an artistic school, as keeping the arts alive is so important in society today. Ms Levy- the CEO of the school is proposing to enrol a group of one hundred students into a course called the "Foundation Diploma". The school's main aim is to further educate individuals, who have a particular interest in short film and photogrpahy,to take their interest to the next level . This is a great opportunity to give students a kick start to their career straight from high school. The new location is also a major postitve adding to the success of the institute as it is placed right in the middle of the where interest for the arts is booming.
Concepts from my course work that inform my perspective on this item
The media report has worked towards targeting its audience well as their is a strong focus on the new facilities the school offers . It is clear that Levy's main aim was to attract individuals who are interested in the arts and creative industry to support the new Sydney school. The institution itself will be very helpful for society as it gives the opportunity to better educate students in order to have more eductaed professionals in the creative arts industry for future emplyement. This important as we see on a weekly basis in IPD, how important it is to recognise the arts industry and uphold our professional image.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
A transcript of the full meida report for this item can be viewed at this link
http://www.abc.net.au/rn/mediareport/stories/2008/2387616.htm
Media Report - longer comment
Another item featured on this week's media report was a comments titled"Surfing the web exercises the brain: scientists". There were numerous positive responses to how it a recent study has proven that surfing the internet can "stimulate parts of the brain that controls decision-making and complex reasoning". My opinion on this issue is that surfing the net can have positive effects when done in moderation, to avoid social neglection. Further information on this can be viewed on the following link- http://www.abc.net.au/news/stories/2008/10/15/2391583.htm
Wednesday, October 15, 2008
Wk 10 Media article
The media liftout from the Australian
Date
October 13 ,2008
Item selected for comment
"Ominous portents as media stocks plunge", by Nick Tabakoff
Quick comment
This article is addressing the recent stock market crisis and how Australia's major media stocks have more than halved since the last Novemeber.Tabakoff also speculates his opinion on the overall financial crisis and states that "most economists still expect Australia to avoid a recession". However he also revelas that 300,000 jobs could potentially be lost as a result of the less than 1 percent predicted growth fromthe National Australia Bank. Furthermore, the article highlights that there are doubts to whether advertising can be sustained due to the plummeting media share prices. Fairfax is also mentined as a compmay who has already implemented some strategies to help assis with financial issues. It is also an alarmaing fact that channel 7 has dropped in value and is now worth less than $1.2 billion.
Concepts from my course work that inform my perspective on this item
These financial issues associated with major media companies highlight that media is an everchaning and unpredictable industry. Yet, there is still so much opportunity for the media to rise above crisis again and overcome this financial crisis. This is one of the skills i hope to develop more on by the time i have graduated from this course.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
More on the financial crisis and how our Australian Prime Minister is planning ahead for it can be viewed on the following link-
http://www.brisbanetimes.com.au/news/business/rudd-seeks-financial-overhaul/2008/09/26/1222217461550.html
Other blogging communities i am associated with:
I have just signed up with Twitter in order to become more familiar with professional blogging. I am still new to using the facilitites so I am a bit limitted with using the site, however my expirience so far has been succesful and it has been very interesting to view other people's blog entries- especially the blogging item titled "Quiggley- How Twitter is shaping the news".
http://blog.twitter.com/2008_10_01_archive.html
Longer comment from media liftout
The article titled "Ten Network takes prudent amid advertising slowdown" , also from the meida liftout, is related to the previous article as it also shows how the media has been strongly affected financially with a particular focus on channel ten due to their recent deterioration in the advertising market in the fourth quarter. Additionally, there is evident to support that the company has significanlty lost value aswell and declined 10.2 per cent to $215 million.
Date
October 13 ,2008
Item selected for comment
"Ominous portents as media stocks plunge", by Nick Tabakoff
Quick comment
This article is addressing the recent stock market crisis and how Australia's major media stocks have more than halved since the last Novemeber.Tabakoff also speculates his opinion on the overall financial crisis and states that "most economists still expect Australia to avoid a recession". However he also revelas that 300,000 jobs could potentially be lost as a result of the less than 1 percent predicted growth fromthe National Australia Bank. Furthermore, the article highlights that there are doubts to whether advertising can be sustained due to the plummeting media share prices. Fairfax is also mentined as a compmay who has already implemented some strategies to help assis with financial issues. It is also an alarmaing fact that channel 7 has dropped in value and is now worth less than $1.2 billion.
Concepts from my course work that inform my perspective on this item
These financial issues associated with major media companies highlight that media is an everchaning and unpredictable industry. Yet, there is still so much opportunity for the media to rise above crisis again and overcome this financial crisis. This is one of the skills i hope to develop more on by the time i have graduated from this course.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
More on the financial crisis and how our Australian Prime Minister is planning ahead for it can be viewed on the following link-
http://www.brisbanetimes.com.au/news/business/rudd-seeks-financial-overhaul/2008/09/26/1222217461550.html
Other blogging communities i am associated with:
I have just signed up with Twitter in order to become more familiar with professional blogging. I am still new to using the facilitites so I am a bit limitted with using the site, however my expirience so far has been succesful and it has been very interesting to view other people's blog entries- especially the blogging item titled "Quiggley- How Twitter is shaping the news".
http://blog.twitter.com/2008_10_01_archive.html
Longer comment from media liftout
The article titled "Ten Network takes prudent amid advertising slowdown" , also from the meida liftout, is related to the previous article as it also shows how the media has been strongly affected financially with a particular focus on channel ten due to their recent deterioration in the advertising market in the fourth quarter. Additionally, there is evident to support that the company has significanlty lost value aswell and declined 10.2 per cent to $215 million.
Sunday, October 12, 2008
Wk 9 Media article
ABC media report
Date
Tuesday 30th September 2008, 8.21 AM
Item selected for comment
'Arab world divided over soapie', reporter- Ben Knight
Quick comment
This transcript from the ABC media report discusses the media issue of am Arab television show that has created much controvercy in society. The TV program is called ' Noor and Mohannad' and can be identified as a "phenomenon in the Arab world". The show has actually been produced in Turkey but dubbed into the Arabic language. The report highlights their controversial aspects mainly being that the main characters are Muslims but drink alcohol, go to nightclubs and have non-maritial sex. This is a serious issue that the program is so widely viewed in the Middle East and has the potential to negatiley influence individuals against their religion. This issue relates back to week 7 blog post on the 'Underbelly ' issue as it is another example where a Television show poses a negative threat in society. Furthemore, the report also suggests that perhaps such a program will alter the status of women in Palestinian territories due to this Soapie activities and desire to rebel against religion.
Concepts from my course work that inform my perspective on this item
This is quite a senstive topic and shows that their needs to obviously be some form of audience, context and purpose when producing such a show, due to the religious context of the country-being highly Muslim populated. Also the Field, tenor and mode has not been considered to figure out if the content of the show is appropriate.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
report link: http://www.abc.net.au/am/content/2008/s2377720.htm
Date
Tuesday 30th September 2008, 8.21 AM
Item selected for comment
'Arab world divided over soapie', reporter- Ben Knight
Quick comment
This transcript from the ABC media report discusses the media issue of am Arab television show that has created much controvercy in society. The TV program is called ' Noor and Mohannad' and can be identified as a "phenomenon in the Arab world". The show has actually been produced in Turkey but dubbed into the Arabic language. The report highlights their controversial aspects mainly being that the main characters are Muslims but drink alcohol, go to nightclubs and have non-maritial sex. This is a serious issue that the program is so widely viewed in the Middle East and has the potential to negatiley influence individuals against their religion. This issue relates back to week 7 blog post on the 'Underbelly ' issue as it is another example where a Television show poses a negative threat in society. Furthemore, the report also suggests that perhaps such a program will alter the status of women in Palestinian territories due to this Soapie activities and desire to rebel against religion.
Concepts from my course work that inform my perspective on this item
This is quite a senstive topic and shows that their needs to obviously be some form of audience, context and purpose when producing such a show, due to the religious context of the country-being highly Muslim populated. Also the Field, tenor and mode has not been considered to figure out if the content of the show is appropriate.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
report link: http://www.abc.net.au/am/content/2008/s2377720.htm
Wk 8 Media Article
ABC media report
Date
16 September 2008
Item selected for comment
'Should the government subsidise newspapers?', by Ben Power
Quick comment
This article for the ABC News report is from the persepective of a journalist who has worked at an anonymous newspaper a few years ago. Power presents a negative view towards the management of the company and was "shocked at the treatment of big names in journalism". The article also raises the issue of FairFax Media and how they have urged for government intervention to slow down the quantity of journalism activity as they cannot afford to pay the amount of employed journalists. Therefore, the proposed cut of journalists by FairFax and companies alike seem to be in demand for more quality than quantity. Evidently, the article emphasises that newspapers are undergoing structural change due to finanicial profits declining as a result of the increase of the internet and market failure.
Concepts from my course work that inform my perspective on this item
This article relates to the recent course work on the reading summary theory. When putting the presentation together it was evident that the internet has grown significanlty, therefore, there is more of a need to carefully design webpages. Although newspapers are still popular, it can also be seen in one of my previous blogs that newspapers are seriously declining and i believe that we will one day face a world wich primarily uses digital journalism.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
Further reading on comments posted about the article- article link: http://www.abc.net.au/unleashed/stories/s2365097.htm
Date
16 September 2008
Item selected for comment
'Should the government subsidise newspapers?', by Ben Power
Quick comment
This article for the ABC News report is from the persepective of a journalist who has worked at an anonymous newspaper a few years ago. Power presents a negative view towards the management of the company and was "shocked at the treatment of big names in journalism". The article also raises the issue of FairFax Media and how they have urged for government intervention to slow down the quantity of journalism activity as they cannot afford to pay the amount of employed journalists. Therefore, the proposed cut of journalists by FairFax and companies alike seem to be in demand for more quality than quantity. Evidently, the article emphasises that newspapers are undergoing structural change due to finanicial profits declining as a result of the increase of the internet and market failure.
Concepts from my course work that inform my perspective on this item
This article relates to the recent course work on the reading summary theory. When putting the presentation together it was evident that the internet has grown significanlty, therefore, there is more of a need to carefully design webpages. Although newspapers are still popular, it can also be seen in one of my previous blogs that newspapers are seriously declining and i believe that we will one day face a world wich primarily uses digital journalism.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
Further reading on comments posted about the article- article link: http://www.abc.net.au/unleashed/stories/s2365097.htm
Monday, September 8, 2008
Wk 7 Media article
The media liftout from the Australian
Date
September 9, 2008, 2.18 am
Item selected for comment
"Victorians see thier own gangland drama Underbelly at last", by Milanda Rout and Amanda Meade
Quick comment
This article is about the Australian television program, "Underbelly" which was banned from being screened in Victoria due to speculation that the program may cause prejudice againt "the trail of a man accused of murdering gangland figure Lewis Moran". However, the ban was actually lifted in May 2008, following the jury verdict of Evangelos Goussis being found guilty of murdering Moran in March 2004. It can be seen that individuals take what they see on television very seriously, for such a drastic measuring to be taken for this incident. The article also states that "what is seen on television enters directly into the mind of the audience with little opportunity for analysis", (Rout.M and Meade. A, 2008). In conclusion, the firts five episodes which were specially edited for the case were allowed to run on channel Nine and audience rating appearded extremely high Australian wide.
Concepts from my course work that inform my perspective on this item
The idea that people are easily influenced by television programs relates to how narrow minded some people can be, however, it can also be identified that when designing and producing a television serioes the enccessary legal procautions nedd to be taken into account, just like when designing documents, the relevant professional design theories need to be seriously considered.
Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
This article can be viewed on the following link for further reading-
http://www.theaustralian.news.com.au/story/0,25197,24316279-30540,00.html
Genre change assignment audio source hyperlink: http://www.abc.net.au/rural/telegraph/content/2006/s2335194.htm
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