Wk 3 Media article and reading review

the media liftout from the Australian
Date

August 15, 2008

Item selected for comment
"National newspapers have risen in circulation while weekly magazines fall", by Jane Schulze

Quick comment
Schulze highlights that there has been a significant growth in the marketing area of national newspapers, yet a significant downfall for weekly magazines. In particular, there was an increase in papers like 'The Australian' and 'The Sydney Morning Herald' and well known magazines such as 'Woman's Day' were seen to have a decrease in sales. However, in my opinion , with the internet becoming such a widespread trend, it is only inevitable that these newspapers would be emphasisng their increase in sales as their is a great threat to their very existance, as more and more papers are becoming published online. I also think it was very biased of 'The Australian' to state in their opening title that," 'The Australian' had the strongest growth of all newspapers".

Concepts from my course work that inform my perspective on this item
The theory covered in my reading for my presentation next week, Reading 7, Parker, 2004, 'Designing documents for web distribution' , was related to reader consuption of documents and how both print and internet documents should be designed effectivly; including white space, page viewing, colour and correct file formats.

Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
This article stronlgy relates to my reading review, Reading 7, Parker, 2004, 'Designing documents for web distribution' , as it emphasises the importance of designing reader-centered documents for the web as the internet is rapidly increasing.