Wk 1 Media article

the media liftout from the Australian
Date July 18, 2008

Item selected for comment
Article- By Lara Sinclair "Nothing works as well as free publicity"

Quick comment
The article was about how campaigns are set up to advertise, however are also effective in creating large amounts of publicity. This can be seen as "free publicity" and can be seen as the "new media".

Concepts from my course work that inform my perspective on this item
The forms of media in this article can be identified as newspaper and television news , which are both forms of texts. Texts can be many different forms and incorperate a number of genres. The author has intended this article to be directed at a wide range of publics in order to attract attention on this issue, which highlights how the media is manipulating advertisement to become free publicity. However, the structure of this article was somewhat unclear and fragmented, highlighting the poor design of the author.

Showing off my expertise/wider reading/ability to match up issues, theories and concepts with a longer comment, hyperlinks and references
The article on "free publicity" can be accessed on the following link-
http://www.theaustralian.news.com.au/story/0,25197,23922192-13243,00.html

First blog! Wk1

Hey guys!
This is my blog for IDP I intend to use this blog to anaylise artcles from both the Media liftout from the Australian and also the ABC Media report.

The main purpose of this blog is to present my personal opinions and criticisms of current and relevant issues to IDP in the media.


I'm really excited about this course!

Cheers